Taylor Swift’s #87 jersey ring that she wore to Sunday’s Kansas City Chiefs football game was even more sentimental than we realized. Not only is it boyfriend Travis Kelce’s number and not only did it come from a woman-owned small business based in Kansas City, but it also came from Donna Kelce herself.
Emily Bordner, the owner and creative director of EB and Co., is the creative behind the Chiefs-themed jewelry. She recently told local news outlet KMBC that she already had a fan in Donna so she sent her some new pieces in hopes that she’d pass them on to the “Anti-Hero” singer. “We gifted Donna some pairs. We know that she loved our earrings. And so, we wanted to gift her even more of Kelce themed products. So, we sent those to her and then we were hoping that she would give them to Taylor. And she did,” Bordner said.
Eagle-eyed fans would have spotted that Donna was wearing the complementary earrings to match Swift’s #87 ring at Sunday’s AFC Championship game against the Baltimore Ravens. The teeny-tiny Chiefs jersey earrings could be seen on Mama Kelce in a TikTok shared by the NFL. (Fittingly, it’s a video of Donna and Swift hugging.)
With Swift being photographed wearing the $14 accessory at the game — which earned the Chiefs a spot in the Feb. 11 Super Bowl — Bordner now has more business than she knows what to do with. “It’s just been a crazy whirlwind and we’re just trying to take advantage of everything we can and sell as much as we can and show appreciation as much as we can for Donna and Taylor and everybody,” she told KMBC.
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This wouldn’t be the first time Swift made a difference for a local Kansas City business since she started dating Travis and wearing her Chiefs-themed merch to games. When Swift wore bracelets by local brand Erimish earlier in the season — including a “Trav” bracelet and an “87” bracelet — it sparked a boom for the business. Sisters Misha Wilson and Ericka Hamilton, the duo behind Erimish, told PEOPLE last fall, “We have garnered an entirely new following and customer base. We’re so excited! We always had products for all ages, but this has really put a spotlight on how diverse our selection is.”
Wilson added, “The Swiftie/KC set, we cannot keep stocked! Everything else is custom, so it’s made to order, but we have definitely kept our girls busy with those orders.” Also during Sunday night’s AFC Championship game, Swift wore several other meaningful pieces of jewelry. She wore a chain around her neck with the Chiefs logo. The piece was from WEAR by Erin Andrews x BaubleBar ($44) and featured “Chiefs Kingdom” on the other side of the pendant.
She also wore a diamond tennis bracelet with “TNT” for Taylor and Travis from Wove and Michelle Wie West. The bracelet was custom-made (at Travis’ request) for Swift in her home state of Pennsylvania, and fans can make their own with their own initials ($5,680+). Swift also wore a Mejuri Heirloom Signet Ring in garnet ($598) and Opal & Diamond Graduated Pavé Hoop Earrings ($2,830) by WWAKE. The singer has spoken in the past about her love of opals, but they also happen to be Kelce’s birthstone.
