Throughout this week, every major company is making the voyage to Las Vegas for NFL Super Bowl LVIII in hopes of creating a viral moment. They will all be greeted by a larger-than-life marketing campaign orchestrated by adidas.
Ahead of the Big Game in Las Vegas, adidas today began activating the exterior of Sphere to show its commitment to football here in the U.S. and to help celebrate brand partner Patrick Mahomes. Throughout the entire week, fans will be able to watch the Kansas City Chiefs quarterback come to life on the Sphere courtesy of adidas.
Best of all, you do not have to make the trip to view the Sphere. Adidas added the video to its Instagram account with the caption, “You’ve done this a million times. It’s only a game of catch. #YouGotThis #SphereVegas #SuperBowlLVIII.”
The brand brought together some of the most innovative minds and proprietary technology to help create this legendary vision, including Mahomes’ team and Sphere. Adidas and Sphere worked closely with Mahomes’ team (including his throwing coach) to create a world in which he plays catch with his younger self.
Athletes and fans can gear up for the Super Bowl by shopping Mahomes’ signature footwear and apparel collection on the adidas website. The training shoes are versatile enough for training or celebrating another championship run.
The countdown to Super Bowl LVIII is on, and adidas has already made a major statement to the rest of the sportswear industry. Something tells us adidas and Mahomes are not done making noise yet. Stay locked into FanNationKicks.com for all your sneaker news.
