Jason and Travis Kelce are the new co-owners of a popular Greater Cincinnati beer.

The NFL stars and University of Cincinnati alums announced this morning on their “New Heights” podcast they will be significant investors, partners, owners and operators of Garage Beer, a light beer brand first created in Cincinnati. Jason and Travis have been in discussions with the brand for the past two years and will now have a hand in all operations, including brewing, distribution, sales, marketing and expansion, a press release said.

The news marks the first time the Kelce brothers will serve as significant owners and operators of a business together. Customers can expect to see retail displays in stores along with billboards and other promotions soon.

“People crave quality and simplicity, and Garage Beer nails both for me,” Jason said in the statement. “We are light beer drinkers and Garage is the best light beer.”

“It comes down to quality for me,” Travis added. “I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun.”