Why is Taylor Swift so big? ‘She wants it more than anyone’

Taylor Swift's worn hundreds of custom Louboutins on the Eras Tour — luxury cobblers say she's got Gen Z hooked on red bottoms

The star will take to the stage shortly after 19:00 BST, playing to almost 73,000 fans, who’ve come from all over the world to see her career-spanning, three-hour show.

It will be the first of 17 UK dates, culminating in a record-breaking eight-night run at London’s Wembley Stadium.

By then, she will have played to almost 1.2 million UK fans, with an average ticket price of £206.
Swift arrives in Scotland as the biggest musical phenomenon of her era, achieving a cultural weight not seen since the heyday of Madonna and Michael Jackson in the 1980s.

Her 152-date stadium tour is on pace to make more than $2 billion (£1.5 billion) by the time it wraps up in Canada this December. And that’s not including merchandise sales, or the $261 million (£204 million) her tour film made at the box office last year.